When talking about PPC, a lot of you might think immediately of Pay Per Click but for the purpose of this article, it is actually Pay Per Call. This is a type of performance marketing that enables marketers to produce quality calls on behalf of the advertisers. This is almost similar to how performance networks do track clicks and conversions but the difference here is, pay per calls are intended only for tracking calls.
The primary goal for the pay per call marketing campaign is to drive calls from the prospect clients to directly connect over the phone whether with yourself or through agents. These are considered as being hot leads because possible customers are taking action by contacting the number and requesting for added info in real time. Well depending on the conversion point defined on pay per call marketing, if the affiliate has sent a call successfully, they will be paid in return. Believe it or not, a lot of people and marketers do opt for the pay per call especially when they are seeking for increased conversion rates.
As for someone who likes to call a certain number, they are more likely to make a purchase or avail the service being offered by the advertiser. Well, this is true particularly with quality of live calls compared to web forms. If ever a visitor has requested more info through a webform and in turn becomes a lead, then it does not indicate that they’ll be immediately contacted. The visitor’s interest level into the product or service offered by the advertiser will quickly drop unless, the marketer contacted them on the right time.
One of the major advantages of running pay per call marketing is the fact that there are many markets that are unsaturated meaning, less competition. By deciding to go for a pay per call campaign, affiliates would be able to run their offers for traffic sources that will result to issues otherwise.
In addition to that, there’s a big push for many types of ads on various sources. Well, let’s face the fact that days are gone of only seeing banner or text based advertisements. In today’s time, we are also noticing action specific ads and pay per call is among that both Facebook and Google are pushing for. Mainly because of the nature that the pay per call marketing has, the verticals that are performing well are also the ones that are time sensitive. As a matter of fact, it will be preferable if you are going to stick with the local pay per call marketing which includes auto such as truck, locksmith, home services like emergency and handyman, health similar to dentists and personal trainer and also, legal from lawyer and bail bonds.